Diary of an Apartment Investor
New to apartment investing? This podcast shows you exactly how to start—from first deal to raising millions in capital.
You’ll hear from people just like you—busy professionals who stopped watching from the sidelines and started closing deals, raising capital, and changing their future.
Each week brings:
- Candid interviews with investors who pushed through fear, doubt, and failure
- Action-focused episodes with clear strategies to help you move forward
- A community-first message: you don’t have to do this alone
The host has helped hundreds make their first investment—and he can help you, too. Take the next step here 👉 https://www.thetribeoftitans.com
Diary of an Apartment Investor
Why Capital Raising Doesn’t Start With a Deal
Most people think they’re stuck because they don’t have a deal, when the real problem shows up much earlier.
If you’ve been telling yourself you’ll start raising capital once everything is perfectly lined up, this conversation challenges that assumption. Capital raising isn’t something you turn on when opportunity appears — it’s a skill built long before the deal ever hits your inbox.
If you want to move past hesitation and start building real momentum, this is exactly the kind of thinking we go deeper on inside the Tribe of Titans multifamily investing community. That’s where investors stop consuming information and start applying it to real situations with live discussion and direct feedback.
What You’ll Learn:
- Why waiting for a deal is often the biggest delay
- The uncomfortable step most investors avoid at the beginning
- Why capital raising isn’t a single conversation or event
- How early action changes everything about your trajectory
- What actually separates dabbling from building a real business
Brian draws directly from his own early experience raising capital — including what went wrong, what surprised him, and what finally started to work — to reframe how aspiring apartment investors should think about getting started.
Inside the Tribe of Titans, these conversations go deeper each week as investors work through real-world decisions together and apply them to their own situations. If you’re serious about building a multifamily investing business that lasts, that’s where the next step happens.
Learn more in the show notes.
About the Host:
Brian Briscoe is an apartment investor, operator, and founder of Streamline Capital, focused on acquiring and operating multifamily properties in the greater Salt Lake City metro. He hosts the Diary of an Apartment Investor podcast, where he shares operator-level insights and real-world decision frameworks for aspiring multifamily investors.
If this Multifamily Brief helped you think differently, there’s a lot more where that came from. Inside the Tribe of Titans, we go deeper on these same topics every week, applying them to real deals and answering questions live. If you’re serious about building momentum instead of just consuming content, that’s where you belong. Visit thetribeoftitans.com to learn more.
****Capital Raising Course Starting on January 29****
Learn more and register at www.thetribeoftitans.net
****Capital Raising Course Starting on January 29****
Learn more and register at www.thetribeoftitans.net
Welcome to the Diary of an Apartment Investor Podcast, the show where we cut through the noise and talk about what it actually takes to build a real multifamily investing business. I'm Brian Briscoe, apartment investor, operator, and founder of Streamline Capital, and this podcast is built for the aspiring apartment investor who wants more than just theory. We talk about raising capital, closing deals, managing assets, and making the decisions that separate dabbling from building something that lasts. Now, if you're serious about taking the next step, this conversation continues inside of the Tribe of Titans multifamily investing community where investors work through real deals together with live discussions and direct support. So let's get into today's episode. Welcome to the Diary of an Apartment Investor Podcast. I'm your host, Brian Briscoe, and today we want to talk about raising capital. Okay. More specifically is I want to talk about how to start raising capital. Because I mean, one of the most common things I hear is, Brian, I just don't even know where to start in raising capital. Other things that I hear a lot is, well, I don't have a deal yet. How can I raise money without a deal? I don't know anybody with money. I don't know what to say. I need to learn more before I start. And I used a lot of those essentially excuses, and we're going to talk about that. Don't worry about it. But that's very common for people to say stuff like that. And it's very common for people to feel like that. Now, I mean, the reality is, you know, most people who are raising millions and millions of dollars started with similar questions. All right. They started not being able to raise capital because it's not something we're born with. All right. It's a skill that we have to learn. Okay. Most people think that raising capital starts with a deal. And that's one of the misconceptions that was rampant when I was in the coaching program I was in is if you have a good deal, the money will come, which eh not so much. All right. So it doesn't start with a deal. It starts long before the deal. All right. Now, the reality is, this is one of the things that I think a lot of people have backwards, is you don't figure out how to raise the capital and then hit the go button. All right. You have to hit the go button first before you can really, really learn to raise capital. It's not a single event, it's not a one-time conversation, it's not something you turn on when you get a deal. It's it's it's a skill that you have to learn and you have to practice. And it's okay if you start out bad, but that's just the reality of everything. Most things that we do, we start out bad and then we learn how to get good. You know, and the first step to capital raising is honestly just deciding that you are going to do it. And that's it. You know, first step, deciding that you're going to do it. Okay. And once you make that decision, you know, your behavior is going to change, all right? And you're going to start doing things differently. Now, once you've made that decision, I think the next most important thing to do is just to start talking about it. Okay. Start talking about whatever you're going to be raising for. And since this is the diary of an apartment investor podcast, we're assuming that you're going to be raising capital for apartments. So start talking to people about investing in apartments. And it doesn't matter. You know, you just, hey, you know, this is something that I'm going to start doing. You tell your friends and neighbors, or maybe at the water cooler on Monday at work. Hey, what'd you do last weekend? Well, I signed up for this capital raising course, or I learned a little bit more about multifamily, or I went and toured an apartment investment or something like that. But the idea is you just have to start talking about it and start getting used to talking about it. And more than anything else, that's going to get the ball rolling forward. Now, personal experience, when I started with this, I was one of those people that waited until I had a deal in hand before I started raising capital. And I was really bad at it. I mean, I did end up raising a couple hundred thousand, I think four hundred thousand for our first deal, which was about three hundred thousand more than I thought I'd be able to raise. But the reality is, you know, the first several times I tried to pitch you deals, I was really bad at it. And what I started doing is after the fact, just looking back and say, how could I have done that better? And the other thing I started doing is when people asked me questions that I didn't know the answer to, I would essentially write a script with that answer. Like all the FAQs, you know, I basically would have scripted out. Now I didn't use the scripts when I was talking with them, but that's just my way of learning things, you know. So this is real, this is honest, and this is how you have to do it is you just start talking about it first. Now, obviously, there's a good amount of education that has to be in there as well. And when you start looking at getting educated, you have to understand the subject that you're raising capital for. The two are gonna come hand in hand, you know, talking to people and learning more and more and more about your subject. But you don't have to wait until your knowledge is perfect or you know exactly what you're doing. You know, start talking to people, start getting people interested, start telling other people about how awesome it is to invest in apartments and all that great stuff. And I think more important, you know, be enthusiastic about it, you know, be excited about it. All right, end of the day, raising capital. First big step is deciding you're going to do it. Second big step, start talking about it. And third step, you got to keep on learning, but you know, it's not a learn then talk. It's, you know, you're moving both forward at the same time. You're learning more a little bit every day and you're talking about it. And it's even okay if you talk to people about what you're learning about multifamily and very as natural as possible, like the example I gave earlier of water cooler at work, or you know, you run into a friend somewhere and hey, what's up? What are you doing? Uh hey, I've been learning about this apartment investing thing, and I'm I'm really gonna start diving into that more. That's the start right there. And then as you learn more and as you get more sophisticated, you know, you you can stack other methods on top and sales skills and everything else. Come to find out, you know, we can have a course for that that you're gonna hear about on our ender roll here. But anyway, that said, thanks for listening to the Diary of an Apartment Investor podcast. Hopefully, you got some value of this. Go ahead and subscribe, leave a five-star rating review if you haven't already. And once again, we are gonna be starting a new uh raising capital for apartment investing course that everyone's eligible for. Check the show notes for the link, and we'll talk later. If this multifamily brief helped you think differently, there's a whole lot more where this comes from. Inside the Tribe of Titans multifamily investing community, we go a lot deeper on these same topics every week, breaking them down, applying them to real world situations, and answering questions live in real time. The Tribe of Titans is where investors stop just consuming content and start actually gaining trends. If you're serious about building momentum, that's where you should be. Learn more about this at thetribe of titans.com and that link's in the show notes. See you there.
